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2025 SaaS Performance Metrics Benchmarks Report
What's a good net retention rate this year? How much burn is too much? Where does your sales efficiency stand compared to your peers?
Benchmarkit analyzed 1,600+ private B2B SaaS companies so you can answer these and other important questions about your business. This report is your cheat sheet for understanding what “good” looks like this year across key metrics for growth, efficiency, retention, and burn.
Use the right benchmarks to make informed decisions
The 2025 SaaS market is demanding profitability and growth.
Hitting your targets means knowing exactly what you should be aiming for. And this requires solid data, not guesswork. Whether you're reforecasting or reallocating budget, this report reveals how your performance stacks up so you can set ambitious yet realistic targets and execute with confidence.
With this report, you’ll be able to:
See whether you are in the top percentile for key investor metrics such as SaaS magic number, Rule of 40, and burn multiple.
Compare your CAC payback period, R&D as a % of revenue, gross margin, and other efficiency metrics against your peers.
Get the latest benchmarks for gross revenue retention (GRR) and net revenue retention (NRR), segmented by ARR, ACV, and go-to-market motion (PLG vs sales-led).
Use the right benchmarks to drive smarter planning
See how you compare with your peers and unlock the next level of growth.
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