Resources to drive your business growth

ARPU (average revenue per user) calculates the average revenue generated per individual user over a specific period, while ARPA (average revenue per account) measures the average revenue generated per customer account. These metrics provide insights into monetization effectiveness, pricing strategy success, and overall business health, helping companies optimize their revenue growth strategies and make informed decisions about product development, marketing, and customer success investments.

Net income, also known as bottom line or net earnings, is the profit a company retains after subtracting all expenses, including the cost of goods sold (COGS), operating expenses, and other expenses, such as taxes and interest on any debts. Net income helps a company understand how much money the company has actually made during a specific period.

RPO or remaining performance obligation is the sum of deferred revenue (advance payments for services not yet delivered) plus backlog (the amount of money contracted but not invoiced).