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Key takeaways
- The 5 core levers of SaaS growth and valuation, and the key metrics for each.
- Where most finance teams misalign internal KPIs with investor expectations.
- How to benchmark these metrics correctly using industry data.
- How to turn investor metrics into operational KPIs you can actually control.
- Best practices from high-performing SaaS companies scaling efficiently.
Finance leaders often assume investor metrics and operator KPIs are aligned, but they’re not always the same. And in today’s market, that disconnect can create misaligned goals, inefficient execution, and missed valuation opportunities.
Join SaaS metrics and benchmarking expert Ray Rike as he breaks down the Top 5 metrics that matter most to investors, and how they differ from the Top 5 metrics operators should focus on, all through the lens of the key drivers of SaaS valuations:
- Capital Efficiency
- Operating Efficiency
- Customer Acquisition Efficacy
- Customer Retention Efficacy
- Customer Expansion Efficacy
Ray Rike is the founder & CEO of Benchmarkit and one of the most respected voices in SaaS metrics. With 20+ years in B2B SaaS, Ray has worked across operating and investment roles, and now leads Benchmarkit’s data-driven insights for SaaS leaders. His research has been featured by OpenView, TechCrunch, and SaaStr.
Kirk Kappelhoff is a financial modeling expert with a BBA in Finance & Accounting and nearly a decade of experience at Deloitte, EY, and KPMG, where he built models for pre-IPO companies, M&A transactions, and strategic planning initiatives. At KPMG, he led the Business Modeling Services team, specializing in equity stories and financial forecasts that help high-growth companies communicate their value to investors. At Drivetrain, Kirk writes about strategic planning, granular reporting, and modern FP&A best practices for rapidly scaling finance teams.
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