Praveen Rajaretnam is Head of Product Marketing & Partnerships at Drivetrain, with over 15 years of experience building high-performance marketing teams and launching B2B SaaS products. Through his work at Drivetrain, an AI-native FP&A platform used by finance leaders globally, he has developed a deep, practitioner-informed understanding of how CFOs and finance teams plan, report, and drive business performance. He co-founded Wooplr, a social commerce platform that became India's second-largest social commerce platform. Before that, Praveen led product marketing at Freshworks and InMobi and started his career as a software engineer at McAfee. At Drivetrain, Praveen writes about product marketing, go-to-market strategy, and building strategic partnerships in B2B SaaS.