Praveen brings over 15 years of experience building and scaling B2B SaaS products. He has led marketing at high-growth technology companies such as Freshworks and InMobi, developing a strong understanding of how finance, product, and go-to-market teams align to drive sustainable growth. He works closely with finance leaders to understand their FP&A challenges and evolving planning needs. He writes about sales and revenue planning, business reporting, and how modern finance teams can leverage technology to drive better decision-making.