

Mavin Kaur, CPA, is a Senior Manager of Strategic Finance with deep FP&A experience across the energy, financial services, and technology sectors. Before joining Drivetrain, she served as Manager of Financial Planning & Analysis at AppDirect, and prior to that held FP&A and finance roles at Suncor Energy, Pembina Pipeline, Penn West, Plains Midstream Canada, Pengrowth, ATB Financial, and Shaw Communications. This breadth of experience, from running forecasting cycles to building financial plans inside some of Canada's largest energy and financial services companies, informs her writing on FP&A best practices, budgeting, and how finance teams can build more effective planning processes.
Articles by Mavin Kaur, CPA


The complete guide to mastery in financial reporting for SaaS success

The chart of accounts: Building a foundation for effective financial management
Metrics from Mavin Kaur, CPA
Days Payable Outstanding (DPO)
Days payable outstanding (DPO), also known as days creditors outstanding, measures how long a company takes to pay its vendors and suppliers.
Customer Engagement Score (CES)
Customer engagement score (CES), also known as engagement score, is a single quantitative metric that measures how actively customers interact with a company's products or services based on their usage patterns and behaviors.
Return on Ad Spend (ROAS)
Return on ad spend (ROAS) measures the revenue generated per dollar spent on advertising, expressed as a ratio of revenue to ad spend.
Time to Value (TTV)
Time to value (TTV) is a vital customer retention metric that measures the time it takes your new customers to get value from your SaaS product. Customer retention directly impacts financial stability and business growth in SaaS. By optimizing TTV, companies can enhance customer experiences, inspire loyalty, and build a competitive edge.
Compound Monthly Growth Rate (CMGR)
CMGR is a metric that measures average month-over-month growth over a specific time frame. It gives an accurate picture of growth as it factors in compounding. It's commonly used to track key metrics and statistics like monthly recurring revenue (MRR), user sign-ups, active users, or other growth data critical to SaaS businesses.
Billings in SaaS
Billings is the total value of invoices issued to customers for subscription services over a specific period, reflecting both new and existing customer commitments. It includes the timing, frequency, and methods for collecting payments from customers.