

Elise Pelechaty is a Solutions Consultant and CPA with over a decade of experience spanning public accounting, financial analysis, and FP&A software consulting. She spent over three years at EY in audit and accounting roles, followed by positions at Starlight Investments as Senior Financial Analyst, before transitioning into FP&A technology. At Drivetrain, Elise specializes in helping finance teams implement and optimize their FP&A workflows. She writes about accounting workflows, financial close processes, and how finance teams can streamline their operations with modern planning systems.
Articles by Elise Pelechaty, CPA


Top line vs. bottom line: How smart companies balance growth & profit
Metrics from Elise Pelechaty, CPA
Traffic-to-Lead Conversion Rate
The traffic-to-lead conversion rate, also known as the visitor-to-lead conversion rate or traffic conversion rate, measures the percentage of website visitors who take an action to convert into a lead. For SaaS companies, it indicates the efficiency of their lead generation efforts. Analyzing the conversion rate helps SaaS sales teams to understand the quality of website traffic and leads, allocate budget for marketing campaigns and lead generation efforts, as well as assess and enhance the effectiveness and performance of the sales funnel—to drive sustainable growth and revenue.
Logo Retention Rate
Logo retention rate is the percentage of customers retained over time. Tracking it helps businesses know where to improve their customer service and/or product quality and develop retention strategies to increase customer retention.
Remaining Performance Obligation (RPO)
RPO or remaining performance obligation is the sum of deferred revenue (advance payments for services not yet delivered) plus backlog (the amount of money contracted but not invoiced).